The distinction between technology and humanoids.
Who’s more important: Human or the technology?
We had a gentleman, classical musician, that came to Apple to talk to Steve Jobs and myself in the garage. He told us that when you build a piece of technology you get to put a lot of work into it – software and hardware – to make it natural and obvious and easy to use for a human being.
Then you have priced the human being at the top of the chain.
If you simply put in every feature in the world and every ability and let the human being modify their normalness to learn how to use it, you place the technology higher, as the master, and the human being more as a slave.
Obviously, we think of the way we don’t want the human being to be the slave, we want the human being to be the master. We want to build things around the human being as though it was the center of the universe.
One of the things I learned at Pixar is the technology industries and the content industries do not understand each other,
In Silicon Valley and at most technology companies, I swear that most people still think the creative process is a bunch of guys in their early 30s, sitting on a couch, drinking beer and thinking of jokes. No, they really do. That’s how television is made, they think; that’s how movies are made.
People in Hollywood and in the content industries, they think technology is something you just write a check for and buy, they don’t understand the creative element of technology.
Reblogged via putitperfectly: Put It Perfectly
Reblogged via marco: Marco's stuff
The iPad is actually opening up technology to more people. None of this crap about it being closed is accurate.
By giving people freedom to explore the app store without having to worry about anything (except their wallets), Apple has possibly made the best move they could make by locking down the iPad’s installation sources.
That’s the one that’s the most helpful for the general state of technology. Apple is encouraging people to explore and play around.
The iPad only does less than a regular computer to us geeks. To everyone else, it does more.
This is what Motorola and Google and Samsung and BlackBerry and everyone else, with the sole exception of Apple, do not get about “open” computing.
It’s powerful, but for ordinary people, it’s too powerful.
Gamification is re-contextualization.
It is possible to add fun by illustrating the rules. Good apps highlighting what is important and give you an excuse to do something. This converts a *user* into a *player*.
…
Good gamification balances the desires of players with the needs of the application designer.
If you need to rely on bad gamification (purely extrinsic rewards that create a game un-related to the intrinsic benefits), you’re admitting that you can’t squeeze any more intrinsic value out of your product.
(Source: aprettylittlelife)
Reblogged via aprettylittlelife: Pretty Little Life
There is something very liberating for people about being on their own.
They’re able to establish some control over the way they spend their time. They’re able to decompress at the end of a busy day in a city…and experience a feeling of freedom.
…
People make this error, thinking that being alone means being lonely, and not being alone means being with other people
…
You need to be able to recharge on your own sometimes. Part of being able to connect is being available to other people, and no one can do that without a break.
HT @jkleske https://twitter.com/jkleske/status/49529257818456064
Wir sehen Sterne.
Reblogged via wiredvanity: tumbled vanity
What’s the biggest technology mistake you’ve ever made - either at work or in your own life?
Prior to Facebook, I was the chief executive of a small internet startup called FriendFeed. When we started that company, we were faced with deciding whether to purchase our own servers, or use one of the many cloud hosting providers out there like Amazon Web Services. At the time we chose to purchase our own servers. I think that was a big mistake in retrospect.
The reason for that is despite the fact it cost much less in terms of dollars spent to purchase our own, it meant we had to maintain them ourselves, and there were times where I’d have to wake up in the middle of the night and drive down to a data centre to fix a problem.
What I realised was that you can’t measure the quality of your life in dollars alone.
I think that most of the people that worked at FriendFeed would agree that if that part of the company were just taken care of, it would have been worth all of the extra money we would have spent on it.
Very few of the startups I know in Silicon Valley actually purchase their own servers now, they’re using these cloud hosting providers, and I wish we had as well.
If you want other examples, look no further then “Web 2.0” and “Microformats.”
“HTML5” is today’s “AJAX.”
Just as with “AJAX,” people are misusing the term all over the web.
But it wasn’t until influential people and companies (notably Apple) started misusing the term that web developers at large (myself included)
starting taking this new collection of
web standards,
specifications and
best practices
seriously,
as something that might be useful before 2022.
My philosophy is that everything starts with a great product.
So, you know, I obviously believed in listening to customers, but customers can’t tell you about the next breakthrough that’s going to happen next year that’s going to change the whole industry.
So you have to listen very carefully. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough.
And that’s my perspective, that everything starts with a great product.